Will women buy a toolbox just because it’s pink? Don’t assume you know anything about what your customers really want. Shopping for my stepson is always a challenge. So when his birthday rolled around, we found out what he wanted from his best friend: a stand-up rolling toolbox. That made perfect sense for Steve, a […]
A few simple tips to help your presentations stand out amongst even your biggest competitors. The first step in landing a big deal with a new client or customer is getting them interested in what you have to offer. That usually entails an initial presentation that will whet their appetite for more information. Interest generation […]
Over the last hundred years Owen Sound has experienced many powerful storms fed by its proximity to Lake Huron and location on Georgian Bay. Today new and established businesses are experiencing a different kind of storm that threatens their ability to compete in this community. What’s causing this storm? Local and county government, as well […]
Lens Rentals Canada is a local business that owes its national success to the age of the Internet. There’s a good chance however, that you’ve never heard of this flourishing Owen Sound business. Lens Rentals Canada is not a retail store, but the country’s largest web-based rental company for camera equipment and accessories. They rent […]