Leaders rarely have enough time to prepare for the communicating they have to do. Here’s a shortcut. Steve Sargent, president and CEO of GE Australia and New Zealand, runs through a four-point checklist–sometimes in just 30 seconds–before every organized communication event, from small meetings to large speeches. The four questions he asks himself seem obvious, […]
Do you have a real vocation for what you’re doing, or are you just in business for egoistic reasons? Here’s how to tell which one is guiding you. Your ego and your “calling” in life can look surprisingly similar. Both pull you toward the realization of your desires. Both can completely consume your waking (and […]
When does a place become a business? In an interview with Technology Centre and Softext Publishing owner, Terry Welton, we see how a business idea develops over time and the impact of changing technology. The Technology Centre, located in the centre of Owen Sound, is both a business and a location. Opened in 2000, the […]
It’s easy to underestimate the huge changes that have taken place in the dynamics of the brand-customer relationship in recent years. Brands and consumers are now engaged at whole new levels of familiarity. Facebook, Twitter, LinkedIn et al haven’t just brought people closer, they have enabled entirely new types of brand community to evolve and […]
Habits are powerful, but occasions may be even more so. I think they engage us so effectively because they combine time and focus. And because of that, they provide permission – it’s OK to behave this way or that. It’s OK to do something you wouldn’t do on any ordinary day. If you’re a smart […]
by Mark Di Somma This article in Harvard Health Blog in many ways mirrors why consumers take comfort in choosing branded products generally: Having a brand name means they know what to ask for They believe in the quality that they associate with the brand The distribution system believes in the brand It got me thinking […]
A seasoned investor offers a handy three-step process to halt panic and get a handle on a challenge that seems beyond you. Ambition is all about pushing yourself beyond your perceived limits. If you’re not taking on reach goals and slightly terrifying challenges than you’re unlikely to reach your full potential. Which all sounds good […]