Marketing & Sales

On-line Shopping Suits Change in Customer Buying Trends

What do you do under the pressure of unrelenting competition from larger businesses that carry a broader range of merchandise, at lower prices and have a fraction of the fixed overhead costs? This is the situation that many retailers now face with the growth of ecommerce. For many business owners, the Internet has become a […]

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What’s a Blog Post Worth?

Keeping visitors coming to your web site and improving your site’s ranking in search engines takes a consistent effort to provide new and interesting content on a regular basis. Most site users don’t feel they have the time. In fact what they mean is they don’t see the value. Writing good articles is not easy […]

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Promotional Products Offer Unique Advertising Options

Promotional products remain an effective means by which both small and large businesses can make their business name more memorable. Its an advertising method used by both both small and large businesses for decades. Think Coca-Cola, General Motors and the local hardware store. In an interview with Bob Morrison, Owner of RAM Promotional, he explains […]

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Should You Offer Your Best Prices to New Customers or Existing Ones?

Cellphone companies do the former. Airlines do the latter. Hotels sometimes do both. What’s the best choice for your business? Should you offer your best prices to new customers (to lure them in) or existing ones (to reward their loyalty)? To help executives end this eternal pricing debate, two professors at the Yale School of […]

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Before You Open Your Mouth Ask These Four Questions

Leaders rarely have enough time to prepare for the communicating they have to do. Here’s a shortcut. Steve Sargent, president and CEO of GE Australia and New Zealand, runs through a four-point checklist–sometimes in just 30 seconds–before every organized communication event, from small meetings to large speeches. The four questions he asks himself seem obvious, […]

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Brands And The New Customer Relationship

It’s easy to underestimate the huge changes that have taken place in the dynamics of the brand-customer relationship in recent years. Brands and consumers are now engaged at whole new levels of familiarity. Facebook, Twitter, LinkedIn et al haven’t just brought people closer, they have enabled entirely new types of brand community to evolve and […]

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Building Brands With Occasion Based Marketing

Habits are powerful, but occasions may be even more so. I think they engage us so effectively because they combine time and focus. And because of that, they provide permission – it’s OK to behave this way or that. It’s OK to do something you wouldn’t do on any ordinary day. If you’re a smart […]

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Is Your Brand A Lovemark Or Trustmark?

by Mark Di Somma This article in Harvard Health Blog in many ways mirrors why consumers take comfort in choosing branded products generally: Having a brand name means they know what to ask for They believe in the quality that they associate with the brand The distribution system believes in the brand It got me thinking […]

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A seminar series at The Technology Centre. Spend 45 minutes gaining new knowledge and skills for success and satisfaction in any area of your business or personal life. Bring your lunch, have coffee or tea on us. 12:00 – 1:00 alternating Wednesdays. Visit tech-centre.com/events for more info.
Business Networking International (BNI)
Sound Networking meets Each Wednesday
7:00 – 8:30 AM
at Frog Ponds Cafe

Meet local business people and find out how networking is one of the most effective methods for marketing your business.
Visitors are always welcome, just call ahead to let us know you are coming 519-371-2622.

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