Marketing & Sales

Is Your Brand A Lovemark Or Trustmark?

by Mark Di Somma This article in Harvard Health Blog in many ways mirrors why consumers take comfort in choosing branded products generally: Having a brand name means they know what to ask for They believe in the quality that they associate with the brand The distribution system believes in the brand It got me thinking […]

0 Comments Continue reading

Big Presentation? 5 Rookie Mistakes to Avoid

Every entrepreneur needs to present at some point. From apologies to information overload, a primer on what not to do. As you grow your company, you will find yourself standing in front of an audience more often. After all, you are the best person to take your message to the masses: You feel the most […]

0 Comments Continue reading

What Social Media Can’t Do: Ben Kaufman

  During Social Media Week, Quirky CEO Ben Kaufman said when it comes to product innovation, there are limits to what social media can do. Among the many events currently taking place as part of Social Media Week, Quirky CEO and founder Ben Kaufman spoke Thursday about benefits and, more importantly, the limitations of social […]

0 Comments Continue reading

Brian Halligan: 5 Ways to Build Trust Fast

  Today faith only goes so far. Earning trust is the sure path to success. Brian Halligan, CEO Of HubSpot, shares five tips for building trust fast. All collaboration is built on trust. Whether making sales, building a team, or managing people, without trust productivity falls apart. Often, you’ll take action, requiring trust even before […]

0 Comments Continue reading

Content Your Customers Actually Care About

Offer expertise and knowledge to help customers–don’t just sell to them. Content marketing seems to be all the rage right now, right? But as it turns out, businesses have been using content to give customer-value for over a hundred years. Here’s a great example, if you’re a Jell-O fan, in 1904 Jell-O door-to-door salesmen would […]

0 Comments Continue reading

Want to Start a Company? Stay as Ignorant as Possible

  Forget cramming to learn your new industry inside and out. When you’re starting up, ignorance makes you more creative, unique, and effective. Maybe ignorance really is bliss. I talk with entrepreneurs all the time who started their businesses without a real understanding of what they were getting into. It sounds crazy, but I actually […]

0 Comments Continue reading

How Not to Do Target Marketing

Will women buy a toolbox just because it’s pink? Don’t assume you know anything about what your customers really want. Shopping for my stepson is always a challenge. So when his birthday rolled around, we found out what he wanted from his best friend: a stand-up rolling toolbox. That made perfect sense for Steve, a […]

0 Comments Continue reading

How to Craft the Perfect Presentation

A few simple tips to help your presentations stand out amongst even your biggest competitors. The first step in landing a big deal with a new client or customer is getting them interested in what you have to offer. That usually entails an initial presentation that will whet their appetite for more information. Interest generation […]

0 Comments Continue reading



Learn to Network

Business Networking International (BNI) Sound Networking meets Each Wednesday 7:00 – 8:30 AM at Frog Ponds Cafe

Meet local business people and find out how networking is one of the most effective methods for marketing your business.
Visitors are always welcome, just call ahead to let us know you are coming 519-371-2622.

Business Enterprise Centre Workshops

Basics of Bookkeeping (Three part workshop)
Tuesday September 19th and 26th and Tuesday October 3rd, 6:30 pm – 9:30 pm
Business Enterprise Centre Training Room $95 (HST included)
Facilitator: Jane Gallagher
This three part Bookkeeping Workshop will allow you to use the tools and information to confidently understand your financial statements and your own books. Class size is limited to 8 to allow a hands-on, individual learning opportunity for everyone.

Business Enterprise Centre Workshops

How to “Really” Start a Business
Wednesday September 20th, 9:00 am – 11:30 am, Bayshore Community Centre
FREE – Pre-registration is required
Facilitator: Cliff Bilyea
Discover the basic steps involved in starting a business, evaluating your idea, determining your market and basic rules and regulations. Attending the is workshop is mandatory for anyone applying to the Starter Company Plus Program.

Business Enterprise Centre Workshops

Introduction to Quick Books (Two part workshop)
Tuesday October 17th and 24th, 6:30 pm – 9:30 pm
Business Enterprise Centre Training Room, $80 (HST Included)
Instructor: Jane Gallagher
The first session of Quick Books provides participants with an overview and access to a trial version of the program. The second session will be questions and answers to address specific issues. Knowledge of basic bookkeeping principles is required. Limited to 8, you must bring your own laptop. (This workshop does not cover the online version of Quick Books)


Phone: 519 371 7464
Fax: 519 371 4043
Address: 1240 2nd Ave E
Owen Sound, ON N4K 2J3

Subscribe to Our Newsletter