Tag: marketing

Brands And The New Customer Relationship

It’s easy to underestimate the huge changes that have taken place in the dynamics of the brand-customer relationship in recent years. Brands and consumers are now engaged at whole new levels of familiarity. Facebook, Twitter, LinkedIn et al haven’t just brought people closer, they have enabled entirely new types of brand community to evolve and […]

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Building Brands With Occasion Based Marketing

Habits are powerful, but occasions may be even more so. I think they engage us so effectively because they combine time and focus. And because of that, they provide permission – it’s OK to behave this way or that. It’s OK to do something you wouldn’t do on any ordinary day. If you’re a smart […]

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Is Your Brand A Lovemark Or Trustmark?

by Mark Di Somma This article in Harvard Health Blog in many ways mirrors why consumers take comfort in choosing branded products generally: Having a brand name means they know what to ask for They believe in the quality that they associate with the brand The distribution system believes in the brand It got me thinking […]

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Do Nothing Strategy Pays Off

It appears that doing nothing can be the best way to achieve results.  Owen Sound proved it with the March 2013 MoneySense magazine’s annual list of the 200 best Canadian cities to live.  Using the high risk ‘do nothing’ approach, the city’s gamble paid off improving its ranking by 166% in just one year. To […]

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Mayor’s Forum – Irrelevant or missed opportunity?

When is a public forum a waste of time?  You’d know the answer If you attended the recent Mayor’s Forum hosted by the Owen Sound Chamber of Commerce.  Their intention was good, but regrettably inadequately planned, managed and moderated. The Chamber believes that hosting the annual forum fulfils its mandate of advocacy and leadership in […]

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Mayor’s Forum – A Platform for Discontent?

The Mayor’s Forum, an annual event hosted by the Owen Sound Chamber of Commerce was promoted as an opportunity to hear the Mayors of Owen Sound, Georgian Bluffs, Meaford and Chatsworth talk about “ways to cooperate” and to “create common efficiencies” among their municipalities. It did more to highlight the dysfunctional relationship between Owen Sound […]

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Shop Local? It’s Time to Practice what you Preach

Over the last hundred years Owen Sound has experienced many powerful storms fed by its proximity to Lake Huron and location on Georgian Bay. Today new and established businesses are experiencing a different kind of storm that threatens their ability to compete in this community. What’s causing this storm? Local and county government, as well […]

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15 Perfect Sales Conversation Starters

Use these 15 questions to discover whether a prospect will buy from you before you waste time on the opportunity. During initial conversations with a potential customer, your most important job is to find out: A. Does this prospect really need my offering? B. Does this prospect have money to buy my offering? C. How […]

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A seminar series at The Technology Centre. Spend 45 minutes gaining new knowledge and skills for success and satisfaction in any area of your business or personal life. Bring your lunch, have coffee or tea on us. 12:00 – 1:00 alternating Wednesdays. Visit tech-centre.com/events for more info.
Business Networking International (BNI)
Sound Networking meets Each Wednesday
7:00 – 8:30 AM
at Frog Ponds Cafe

Meet local business people and find out how networking is one of the most effective methods for marketing your business.
Visitors are always welcome, just call ahead to let us know you are coming 519-371-2622.

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Phone: 519 371 7464
Fax: 519 371 4043
Site: gbbj.biz
Email: editor@gbbj.biz
Address: 954 1st Ave W.
Owen Sound, ON CAN N4K 4K5

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