What’s a Blog Post Worth?

Keeping visitors coming to your web site and improving your site’s ranking in search engines takes a consistent effort to provide new and interesting content on a regular basis. Most site users don’t feel they have the time. In fact what they mean is they don’t see the value.

Writing good articles is not easy but everyone and every business has a story to tell. The benefits are generally longer-lived than most people would expect.

IZEA commissioned a new study titled “Lifetime Value of a Blog Post” to uncover the full value of blog content, giving marketers actionable data to contrast against other mediums they invest in.

Carried out by Halverson Group, the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days6 (e.g. unique monthly visitors), showing that traditional measurement practices are not only imprecise, but significantly under-valuing the performance of a blog post.

The study found that only after two years will a blog post obtain 99 percent of its impressions.

Source: http://www.convinceandconvert.com/content-marketing/lifetime-value-of-a-blog-post/

So what does that really mean?

In simplest terms, when you write something for your site, it will be read most heavily within the first 30 days but will continue to have value for at least two years. So if your blog post just motivates one customer a month to call you up or buy something from your site you can easily pay back your time or that of someone else to write it.

But this type of measurement is really just one-dimensional and needs to be seen in a bigger context.

First of all, are search engine rankings.

Search engines love content. It’s what people look for and get’s you exposure. The better and more prevalent your posts, the more likely people are to find your site. And the way search engines work, the more future traffic you will generate.

This is called organic search engine optimization and requires content that is designed with search engines in mind to really work well. Everyone is fighting for exposure on the web so being successful, takes time and effort.

Second, there is social media.

If you are heavy into Facebook, Pinterest and Twitter, you know the value great posts you can share in these spaces. If someone likes what they read, they may share it with a few dozen, hundred or thousand people. It’s the type of publicity you just can’t buy.


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