Tag: branding

Brands And The New Customer Relationship

It’s easy to underestimate the huge changes that have taken place in the dynamics of the brand-customer relationship in recent years. Brands and consumers are now engaged at whole new levels of familiarity. Facebook, Twitter, LinkedIn et al haven’t just brought people closer, they have enabled entirely new types of brand community to evolve and […]

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Building Brands With Occasion Based Marketing

Habits are powerful, but occasions may be even more so. I think they engage us so effectively because they combine time and focus. And because of that, they provide permission – it’s OK to behave this way or that. It’s OK to do something you wouldn’t do on any ordinary day. If you’re a smart […]

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Is Your Brand A Lovemark Or Trustmark?

by Mark Di Somma This article in Harvard Health Blog in many ways mirrors why consumers take comfort in choosing branded products generally: Having a brand name means they know what to ask for They believe in the quality that they associate with the brand The distribution system believes in the brand It got me thinking […]

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A seminar series at The Technology Centre. Spend 45 minutes gaining new knowledge and skills for success and satisfaction in any area of your business or personal life. Bring your lunch, have coffee or tea on us. 12:00 – 1:00 alternating Wednesdays. Visit tech-centre.com/events for more info.
Business Networking International (BNI)
Sound Networking meets Each Wednesday
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at Frog Ponds Cafe

Meet local business people and find out how networking is one of the most effective methods for marketing your business.
Visitors are always welcome, just call ahead to let us know you are coming 519-371-2622.

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