by Mark Di Somma This article in Harvard Health Blog in many ways mirrors why consumers take comfort in choosing branded products generally: Having a brand name means they know what to ask for They believe in the quality that they associate with the brand The distribution system believes in the brand It got me thinking […]

Every entrepreneur needs to present at some point. From apologies to information overload, a primer on what not to do. As you grow your company, you will find yourself standing in front of an audience more often. After all, you are the best person to take your message to the masses: You feel the most […]

  During Social Media Week, Quirky CEO Ben Kaufman said when it comes to product innovation, there are limits to what social media can do. Among the many events currently taking place as part of Social Media Week, Quirky CEO and founder Ben Kaufman spoke Thursday about benefits and, more importantly, the limitations of social […]

  Today faith only goes so far. Earning trust is the sure path to success. Brian Halligan, CEO Of HubSpot, shares five tips for building trust fast. All collaboration is built on trust. Whether making sales, building a team, or managing people, without trust productivity falls apart. Often, you’ll take action, requiring trust even before […]

Offer expertise and knowledge to help customers–don’t just sell to them. Content marketing seems to be all the rage right now, right? But as it turns out, businesses have been using content to give customer-value for over a hundred years. Here’s a great example, if you’re a Jell-O fan, in 1904 Jell-O door-to-door salesmen would […]

  Forget cramming to learn your new industry inside and out. When you’re starting up, ignorance makes you more creative, unique, and effective. Maybe ignorance really is bliss. I talk with entrepreneurs all the time who started their businesses without a real understanding of what they were getting into. It sounds crazy, but I actually […]

Will women buy a toolbox just because it’s pink? Don’t assume you know anything about what your customers really want. Shopping for my stepson is always a challenge. So when his birthday rolled around, we found out what he wanted from his best friend: a stand-up rolling toolbox. That made perfect sense for Steve, a […]

A few simple tips to help your presentations stand out amongst even your biggest competitors. The first step in landing a big deal with a new client or customer is getting them interested in what you have to offer. That usually entails an initial presentation that will whet their appetite for more information. Interest generation […]