Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them. Social networking has become a common element of sales and marketing inside most companies. Social media allows firms to engage customers in market research, provide customer support, and gather information about both customers and prospects. However, […]

It takes a leap of faith, but you can do more for your business by spending time with your friends than meeting strangers. A CEO’s job completely changes as a business grows from a start-up into a big company. When I speak to start-up CEOs, they are focused on getting their idea in front of […]

Video game ads used to follow the same old script. But Activision CEO Eric Hirshberg wanted to shake things up. Here’s how he did it. No matter how excellent or essential, products and services still don’t sell themselves. Effective marketing and advertising are at the foundation of every successful business. Here’s another in my series […]

On average, only 6% of a brand’s Facebook fans engage with its Facebook Page content. It looks as though Facebook might not be the effective customer engagement engine so many business owners have thought it to be. On average, only 6% of a brand’s Facebook fans actually engage with the brand’s Facebook Page via likes, […]

Here are three ways for you to squeeze the most networking opportunities out of business conferences. With thousands of attendees at a typical conference, networking time is a scarce commodity. In the past, I was lucky to get in touch with half of the potential suppliers, prospects, agencies and friends during conference networking events. With […]

Follow these guidelines when you meet with customers and you’re much more likely to win their business. While a lot of business is conducted today over the Internet and the telephone, customers often want to meet you personally, just to make certain you’re the kind of person who can be trusted to deliver what you […]

The founder of 42Floors offers a crash course in e-mail etiquette for entrepreneurs reaching out to high-profile contacts. You think your e-mail in-box is out of control, right? Just imagine what VCs, angel investors, and other high-profile folks are facing. These extremely busy people must be buckling under an e-mail avalanche. But that doesn’t mean […]

This CEO takes pride in being brutally honest online–even if he offends people. Here’s why he thinks you should do the same. When I first read a blog post by J.C. Kendall, I had no idea who he was or what he did for a living. All I knew was, the guy’s writing had pluck. […]