Do you have a real vocation for what you’re doing, or are you just in business for egoistic reasons? Here’s how to tell which one is guiding you. Your ego and your “calling” in life can look surprisingly similar. Both pull you toward the realization of your desires. Both can completely consume your waking (and […]

It’s easy to underestimate the huge changes that have taken place in the dynamics of the brand-customer relationship in recent years. Brands and consumers are now engaged at whole new levels of familiarity. Facebook, Twitter, LinkedIn et al haven’t just brought people closer, they have enabled entirely new types of brand community to evolve and […]

Habits are powerful, but occasions may be even more so. I think they engage us so effectively because they combine time and focus. And because of that, they provide permission – it’s OK to behave this way or that. It’s OK to do something you wouldn’t do on any ordinary day. If you’re a smart […]

by Mark Di Somma This article in Harvard Health Blog in many ways mirrors why consumers take comfort in choosing branded products generally: Having a brand name means they know what to ask for They believe in the quality that they associate with the brand The distribution system believes in the brand It got me thinking […]

A seasoned investor offers a handy three-step process to halt panic and get a handle on a challenge that seems beyond you. Ambition is all about pushing yourself beyond your perceived limits. If you’re not taking on reach goals and slightly terrifying challenges than you’re unlikely to reach your full potential. Which all sounds good […]

The real cost of paper records are underestimated. It is not only the cost of creating them but the ongoing costs of storage, retrieval and filing. Paper documents can only be in one place at a time causing workers to exacerbate the problem by making additional copies for their own filing cabinets. The more people […]

It’s starting to feel like everyone wants to own a start-up these days. We asked 13 successful young founders to share their best advice for actually starting a successful company. We all know what it’s like to soul-search, but no one does it quite so well as recent college graduates, many of whom entertain dreams […]

Every entrepreneur needs to present at some point. From apologies to information overload, a primer on what not to do. As you grow your company, you will find yourself standing in front of an audience more often. After all, you are the best person to take your message to the masses: You feel the most […]