Networking is crucial to success in business. Whether you’re looking to increase your clientele or develop valuable strategic alliances, connecting with new contacts and then taking steps to nurture those relationships will expand your social capital and your opportunities. And it’s the nurturing part that’s key. Effective networking is more about “farming” than “hunting”. It’s […]

Connecting with your customers’ highest aspirations will turn them into evangelists for your brand. Here’s how to do it. It’s a crowded marketplace out there. And you have a small advertising budget. How do you break through the clutter and capture customers’ attention? By telling them the right story. That’s the word from Jonah Sachs, […]

Online food ordering service Eat24 gets about a million visits a month and will reach $150 million in sales this year. Here’s how it happened. Eat24 is a Web and mobile food ordering service that’s grown like crazy in the last few years. What started as two guys in a San Francisco apartment in 2008 […]

C’mon, you know this stuff is important. Don’t wait until you’re hacked before you try to protect your company. It’s fitting that October–the month when ghouls and goblins hide behind masks and play their tricks on unwitting victims–is National Cyber Security Awareness Month. It’s time to step back and assess the risks you face at […]

Don’t believe what you hear: Recent research suggests employee exaggerate the amount of time they really spend working. You know your employees work hard… but are they really working the 45-hour weeks their timesheets report? Maybe not: It turns out employees tend to overestimate hours spent at the office–and it could be costing you. A […]

Social networking can be hazardous to your corporate health. Here are four potential hurdles and how to overcome them. Social networking has become a common element of sales and marketing inside most companies. Social media allows firms to engage customers in market research, provide customer support, and gather information about both customers and prospects. However, […]

It takes a leap of faith, but you can do more for your business by spending time with your friends than meeting strangers. A CEO’s job completely changes as a business grows from a start-up into a big company. When I speak to start-up CEOs, they are focused on getting their idea in front of […]

Video game ads used to follow the same old script. But Activision CEO Eric Hirshberg wanted to shake things up. Here’s how he did it. No matter how excellent or essential, products and services still don’t sell themselves. Effective marketing and advertising are at the foundation of every successful business. Here’s another in my series […]