Let social media aid your sales efforts. Here are a few super easy steps for getting started on Facebook, Twitter, Google+, and more. With less effort than you think, your organization can increase online conversions through genuine engagement on multiple social media platforms. And who wouldn’t want that? Social media sites can contribute heavily to […]
Growing fast? Here’s how to make sure your company culture and organization keeps up. Last week, I was talking with the CEO of a start-up that was so successful that in the last year it had increased its revenues and employee count by more than 50%. And at the same time, it had just raised […]
Telling the simple truth is far more productive than trying to fool your employees. By its very nature, managing employees requires a certain amount of discretion. However, there’s a fine line between discretion and deception that, when crossed, creates resentment and job dissatisfaction. This post contains 10 lies that I’ve heard bosses tell in real […]
Just in time for the holiday shopping season, PayPal will let you offer customers a buy now, pay later option. Bonus: You get paid right away. People love deferred interest financing programs, especially toward the end of the year when holiday shopping puts the squeeze on their wallets. So the timing makes sense for PayPal […]
A new study links boredom not to the environment surrounding you. Rather, it’s your inability to focus. Here’s why. Where does boredom come from? The everyday answer to this question is crystal clear–from repetitive, mindless tasks, dull environments (and people), and general lack of stimulation. In this view, if you’re working away at your company […]
These three avenues will help you focus on the core while capturing new growth opportunities. Every business we know struggles with the tradeoff of investing in and maximizing the core business while trying to take advantage of growth in new, adjacent markets. It’s generally easier (and more profitable) to focus on your core business. That’s […]
Before you have a company–or even a fully-formed idea–you can benefit from a formal or informal board of advisors. Your new business may be nothing more than an idea scribbled on a cocktail napkin, or it may not be written down at all. Believe it or not, you should already be thinking about creating an […]
Today, instead of owning a hot stock or tulip bulb, the thing to do is become an entrepreneur. But what happens when reality sinks in? Uh-oh. Be careful. Be very careful. Something’s up. I can’t be entirely sure, but I think another bubble is building. Yes…all the signs are there. A bubble happens when the […]