Leaders rarely have enough time to prepare for the communicating they have to do. Here’s a shortcut. Steve Sargent, president and CEO of GE Australia and New Zealand, runs through a four-point checklist–sometimes in just 30 seconds–before every organized communication event, from small meetings to large speeches. The four questions he asks himself seem obvious, […]

Every entrepreneur needs to present at some point. From apologies to information overload, a primer on what not to do. As you grow your company, you will find yourself standing in front of an audience more often. After all, you are the best person to take your message to the masses: You feel the most […]

Use these 15 questions to discover whether a prospect will buy from you before you waste time on the opportunity. During initial conversations with a potential customer, your most important job is to find out: A. Does this prospect really need my offering? B. Does this prospect have money to buy my offering? C. How […]