What’s a Blog Post Worth?

John Doe

Keeping visitors coming to your web site and improving your site’s ranking in search engines takes a consistent effort to provide new and interesting content on a regular basis. Most site users don’t feel they have the time. In fact what they mean is they don’t see the value.

Writing good articles is not easy but everyone and every business has a story to tell. The benefits are generally longer-lived than most people would expect.

IZEA commissioned a new study titled “Lifetime Value of a Blog Post” to uncover the full value of blog content, giving marketers actionable data to contrast against other mediums they invest in.

Carried out by Halverson Group, the study revealed that the lifespan of a post is nearly 24 times the currently accepted measurement of 30 days6 (e.g. unique monthly visitors), showing that traditional measurement practices are not only imprecise, but significantly under-valuing the performance of a blog post.

The study found that only after two years will a blog post obtain 99 percent of its impressions.

Source: http://www.convinceandconvert.com/content-marketing/lifetime-value-of-a-blog-post/

So what does that really mean?

In simplest terms, when you write something for your site, it will be read most heavily within the first 30 days but will continue to have value for at least two years. So if your blog post just motivates one customer a month to call you up or buy something from your site you can easily pay back your time or that of someone else to write it.

But this type of measurement is really just one-dimensional and needs to be seen in a bigger context.

First of all, are search engine rankings.

Search engines love content. It’s what people look for and get’s you exposure. The better and more prevalent your posts, the more likely people are to find your site. And the way search engines work, the more future traffic you will generate.

This is called organic search engine optimization and requires content that is designed with search engines in mind to really work well. Everyone is fighting for exposure on the web so being successful, takes time and effort.

Second, there is social media.

If you are heavy into Facebook, Pinterest and Twitter, you know the value great posts you can share in these spaces. If someone likes what they read, they may share it with a few dozen, hundred or thousand people. It’s the type of publicity you just can’t buy.




Learn to Network

Business Networking International (BNI) Sound Networking meets Each Wednesday 7:00 – 8:30 AM at Frog Ponds Cafe

Meet local business people and find out how networking is one of the most effective methods for marketing your business.
Visitors are always welcome, just call ahead to let us know you are coming 519-371-2622.

Business Enterprise Centre Workshops

Basics of Bookkeeping (Three part workshop)
Tuesday September 19th and 26th and Tuesday October 3rd, 6:30 pm – 9:30 pm
Business Enterprise Centre Training Room $95 (HST included)
Facilitator: Jane Gallagher
This three part Bookkeeping Workshop will allow you to use the tools and information to confidently understand your financial statements and your own books. Class size is limited to 8 to allow a hands-on, individual learning opportunity for everyone.

Business Enterprise Centre Workshops

How to “Really” Start a Business
Wednesday September 20th, 9:00 am – 11:30 am, Bayshore Community Centre
FREE – Pre-registration is required
Facilitator: Cliff Bilyea
Discover the basic steps involved in starting a business, evaluating your idea, determining your market and basic rules and regulations. Attending the is workshop is mandatory for anyone applying to the Starter Company Plus Program.

Business Enterprise Centre Workshops

Introduction to Quick Books (Two part workshop)
Tuesday October 17th and 24th, 6:30 pm – 9:30 pm
Business Enterprise Centre Training Room, $80 (HST Included)
Instructor: Jane Gallagher
The first session of Quick Books provides participants with an overview and access to a trial version of the program. The second session will be questions and answers to address specific issues. Knowledge of basic bookkeeping principles is required. Limited to 8, you must bring your own laptop. (This workshop does not cover the online version of Quick Books)


Phone: 519 371 7464
Fax: 519 371 4043
Site: gbbj.biz
Email: editor@gbbj.biz
Address: 1240 2nd Ave E
Owen Sound, ON N4K 2J3

Subscribe to Our Newsletter