(BPT) – The dollar, the euro, the pound, the yen… the currency people use around the world has many different names, but it all shares something in common. Paper forms of currency are out and digital payments are in. The security and convenience of card based electronic payments and digital payments are driving a global […]

What do you do under the pressure of unrelenting competition from larger businesses that carry a broader range of merchandise, at lower prices and have a fraction of the fixed overhead costs? This is the situation that many retailers now face with the growth of ecommerce. For many business owners, the Internet has become a […]

Keeping visitors coming to your web site and improving your site’s ranking in search engines takes a consistent effort to provide new and interesting content on a regular basis. Most site users don’t feel they have the time. In fact what they mean is they don’t see the value. Writing good articles is not easy […]

Promotional products remain an effective means by which both small and large businesses can make their business name more memorable. Its an advertising method used by both both small and large businesses for decades. Think Coca-Cola, General Motors and the local hardware store. In an interview with Bob Morrison, Owner of RAM Promotional, he explains […]

Cellphone companies do the former. Airlines do the latter. Hotels sometimes do both. What’s the best choice for your business? Should you offer your best prices to new customers (to lure them in) or existing ones (to reward their loyalty)? To help executives end this eternal pricing debate, two professors at the Yale School of […]

Leaders rarely have enough time to prepare for the communicating they have to do. Here’s a shortcut. Steve Sargent, president and CEO of GE Australia and New Zealand, runs through a four-point checklist–sometimes in just 30 seconds–before every organized communication event, from small meetings to large speeches. The four questions he asks himself seem obvious, […]

It’s easy to underestimate the huge changes that have taken place in the dynamics of the brand-customer relationship in recent years. Brands and consumers are now engaged at whole new levels of familiarity. Facebook, Twitter, LinkedIn et al haven’t just brought people closer, they have enabled entirely new types of brand community to evolve and […]

Habits are powerful, but occasions may be even more so. I think they engage us so effectively because they combine time and focus. And because of that, they provide permission – it’s OK to behave this way or that. It’s OK to do something you wouldn’t do on any ordinary day. If you’re a smart […]